How to Determine if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's wise to employ someone who is well-qualified to compose the text for your site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next one. Some copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a breeze. Here is how you will be able to tell them apart.
Does the writer have his or her own web site? Any copywriter who wants to create web copy should have a web site that contains their bio, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own site, how will they help you put up yours? Pay close attention to the copy on the copywriter's website. If it is loaded with errors this is not a good sign.
How well do you respond to the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the site copy cause an emotional response as you go over it? Does it make you warm up to him or her? Does the web copy make you want to follow up and learn more about the writer? Does the website copy make you want to jump to hire them right away? Does it make you feel like you have to leave? Does the copy push you to be upset? These are all crucial reactions and you need to listen to them.
Perform a bit more inquiry on the copywriter. Search for reviews for the writer on independent web sites and online forums. It's very likely that the only reviews you are going to discover on the writer's web site are going to be good. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews deserve special attention. You have to also request the copywriter to provide you a few references. Make sure that you follow up and really contact those references so that you can ask for an honest opinion webpage from them.
Make sure you spend some time poring over the samples furnished by the writer. You should ask the writer to send you some samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
There are numerous different ways to find out if a copywriter is worth your money or not. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.